Benefits of Virtual College Tours Post Pandemic
Virtual college tours are a major success in attracting prospective students, faculty, and student-athletes with an unrivaled level of accessibility that transcends travel restrictions and regulations.
Despite colleges and universities allowing students back on campus, virtual college tours are here to stay for 3 primary reasons:
- Streamline and personalize communication
- Save time and resources
- Attract diverse applicants
Streamlined and Personalized Communication
Adding specific messages such as important dates, NCAA contact periods, and announcements during or after the tour will help reinforce the messaging they already receive.
Viewers retain 95% of a message when they watch it in a video format compared to 10% when reading it in text.
Tailor the Tour
Admissions offices can personalize virtual tours by only showing labs to prospective chemistry-interested students, or the weight rooms to the potential student-athletes.
Saving Time and Resources
Second, students and student-athletes are doing their own research before they commit to anything that requires them leaving the comfort of their own home. By having virtual college tours available, they are able to “visit” your campus on their own time, and narrow down their list of schools.
The accessibility of virtual college tours will empower students to guide themselves even more through the application process and result in less in-person visits with positive consequences:
- Less time coordinating and giving tours
- More time spent on engaging specific students
- Save money on tour expenses
- Spend more money on reaching additional prospective students
Attract Diverse Applicants
Third, virtual college tours allow anyone with access to the internet to be able to visit your campus. According to the report “Our Separate & Unequal Public Colleges” by Georgetown University’s Center on Education and the Workforce, Blacks and Latino students account for 36 percent of the college-age population. But, only 19 percent are enrolled in selective public universities.
Virtual college tours remove one of the socioeconomic barriers posed to not only prospective students and student-athletes, but also faculty. Universities and colleges across the country are unique, and the faculty that fits each institution best can also be found across the globe.