We’ve all been there before: It’s 9 a.m. on a Monday morning, you’re easing your way back into the work week and the first thing you’re hit with is a sleep-inducing sales presentation.
It’s incredibly hard to secure deals when your presentation has the effect of sending people into a slumber. That’s why every sport business professional must adopt these proven presentation tactics to increase engagement in sales presentations.
Keep It Simple
The sport industry is built on spectacle. In this environment, it’s hard to believe that sometimes, less is more. When it comes to sales presentations, less is definitely more when it comes to the amount of content on a slide.
Your presentation slides should only convey information that is integral and critical to your pitch. As a salesperson, it is critical that you connect with your audience. Don’t overwhelm them with unnecessary words and images. Rather, create clear and concise slides that only contain information and images that are absolutely necessary to making your pitch.
Don’t Recreate The Wheel
Oftentimes, the opportunity to present a sales pitch arises quickly. One day you may be making a cold call and the next, you could be in front of decision makers presenting a deal.
Given how fast the sales world works, it’s important that professionals efficiently utilize their time. In this regard, teams should keep a library of relevant graphics and slide templates available for sales leaders’ use.
To make presentation building more efficient, teams must properly categorize and organize these graphics and templates. To accomplish this, teams should organize a meeting with sales leaders to discuss the types of slides they most frequently use. These slides should be broken into describable categories, with previously used slides placed into the categorized database.
When it comes to creating a usable database of slides and graphics, Sportsdigita provides a seamless process. Working with your team’s style guide, images and current marketing campaigns, we help create a package of slides accurately resembling your team’s story.
Include A Mixture of Relevant Multimedia Components
One of the quickest ways to lose your sales audience is to fill slides up merely with text. In the digital age, it’s critical that sales executives include engaging multimedia components.
The key to developing engaging multimedia rich sales presentations is to focus on relevance. Only include imagery and videos that tie into the point you are working to make or otherwise increase participation and interest from attendees. While imagery and videos help capture the attention of an audience, like an overload of words on a slide, they can also drive interest away from a presentation.
Build Discussion Points Into Presentations
Imagine that you’re out to dinner with a acquaintance that you’re just getting to know. One of the worst scenarios that could unfold is the new acquaintance spending the entire dinner only talking about himself and not asking any questions about you. The same goes for sales presentations. The worst thing that a salesperson can do is stand in front of an audience talking only about the product they are pitching and not seeking to understand the organization’s needs.
A sales presentation is meant to be a conversation. In that regard, when building digital presentations, sales executives must be mindful of where discussion points can naturally be built into a presentation. Within a digital presentation, a sales executive must know on which slides he or she will stop to ask questions of the audience, and must also know which areas of the presentation naturally elicit opportunities to engage in conversation.
Address Individual Needs
It should be the goal of every sales person to make the company they’re pitching feel a sense of exclusivity and importance. To accomplish this, a salesperson must consider the unique and individual needs a specific company faces in entering a partnership and address those needs throughout the presentation.
In sports, a captivating way to customize a presentation for a potential partner’s needs is to highlight how their logo would appear in various areas of your venue. Doing this provides a potential partner with a visual image of how their brand could benefit from the partnership. Through innovative technology that Sportsdigita has developed, accomplishing this is quick and easy and something salespeople can do seamlessly.
With the benefits that flow from successful sales presentations, your sales team must invest in completing these five simple, but important steps. Beyond these tactics, what does your sales team do to successfully complete deals? Share with us on Twitter @Sportsdigita.