Sales Enablement in the NHL

Sales Enablement: The Buzz Behind The Buzzword

It’s one of the hottest buzzwords in the industry: Sales enablement. But what is sales enablement? It’s a straightforward concept: equipping your sales teams with the tools and training they need to better track down leads and connect with prospects. Marketing software maker Hubspot defines sales enablement as follows: “Sales enablement is the iterative process …

Sales Enablement: The Buzz Behind The Buzzword Read More »