The Carolina Hurricanes used Digideck to boost sales and consolidate assets
Simply put, the Hurricanes were looking for something better than the industry standard. “We wanted a consistent place to showcase items,” said to Marie Bobalik, Senior Manager of Corporate Partnershipsat the Hurricanes.
Prior to being one of the first teams to adopt the Digideck platform, a decision Bobalik was involved in,the Hurricanes’ sales team was using Microsoft Word and PowerPoint for sponsorship proposals and recaps. Any customization had to be done by in-house graphic designers – taking their time away from other projects.
For the Hurricanes, Digideck plays a role in two key sales areas: generating sponsorship presentations that are realistic and keeping all assets in one location.
From dasherboard mock-up to gamedaypartnership coupons, pitching a dynamic, moving graphic in Digideck is more effective than sharing a flat image in PowerPoint or Microsoft Word.
Digideck has also proved to be helpful in archiving assets for multi-year partnerships, allowing sales team members across theorganization to review previous pitches to see what content has worked the best. “Housing everything in one place, including the image library,is just nice,” said Bobalik. “I think it’s a really good extension of the sales process.”
Today, Digideck is mandatory for the entire Hurricanes sales team. Or, as Bobalik puts it, “no morePowerPoint or anything like PowerPoint.” The Hurricanes, who started using Digideck for sponsorship sales, now use the product for recaps, group ticket sales and premium services. “It’s the first thing I turn to. It’s become second nature and I dont even think twice about doing something else,” said Bobalik.