The New York Yankees teamed with Sportsdigita to maximize their opportunities with Blue Chip Brands
The New York Yankees are one of the most iconic sports brands in the world. They own 40 American League pennants and 27 World Series championships – both Major League Baseball records. With a dedicated fan base that spans the globe, the Yankees enjoy the luxury of appealing to brands worldwide. That same appeal brings a tremendous challenge to their Partnerships team, who must communicate the extensive number of opportunities available at Yankee Stadium in an impactful way that meets the high expectations of blue-chip brands.
“We are very lucky being the Yankees. Our business partners tend to be blue chip brands, frequently in the Fortune 500, or even Fortune 50. As a result, we have many partners that are headquartered overseas — including those in Israel, China, Japan, Germany and Switzerland — and it is an incredible challenge to represent our full inventory in its best light and in a timely fashion to such a vast and diverse audience,” said Bryan Calka, Vice President, Partnerships for the New York Yankees.
With DIGIDECK from Sportsdigita, the Yankees are taking advantage of a versatile platform that combines smart presentation capabilities with best-in-class software technologies. The cloud-based presentation software is an interactive tool used by sports professionals to build and share dynamic, visually engaging presentations customized for their brand. Its ease-of-use, CRM integrations and advanced analytics ensure they are armed with the data and information they need to generate more revenue.
DIGIDECK enables the Yankees sales team to access the team’s master deck easily and adjust proposals quickly. They can better leverage their amazing library of images, audio and video files without worrying about file size or sharing limitations. PowerPoint wasn’t providing them this flexibility and speed. At the same time, their Partnerships team has full confidence that every presentation will be on brand.
DIGIDECK has provided the Yankees a simpler process for both sales and recaps. They are housing their inventory in a more efficient manner and the platform’s Management Reports make it easy for Yankees leadership to stay connected to every member of its sales team, track their proposals, and see how they are tracking toward sales goals.
“I think DIGIDECK has really simplified our sales and recap processes. It is incredibly beneficial to know when somebody opens the deck to view their statistics,” explained Calka. “Having that knowledge gives us the ability to follow up in a targeted manner. It has sped up our sales process because we can answer questions before they’re even asked, reducing uncertainties and the number of calls it takes to secure a deal.”