MLS

Has Your Team Mastered The Art of Storytelling?

5 Ways To Tell Better Stories By: Angelina Lawton Your prospects have heard and seen it all – they do not want the same old presentation or pitch. If you don’t put something different and memorable in front of them you will likely lose the opportunity to set yourself apart from the competition. Further, the …

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Renewing Tickets On An Emotional Level

The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that …

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Death by PowerPoint? Life by Digideck!

“If companies would have as little respect for business as they do for presentations the majority would go bankrupt.”  – Dr. John Medina   Search the term, “Death by PowerPoint,” and you will get a vast number of results including articles, blogs, and videos (our personal favorite is Don McMillan’s Life After Death By PowerPoint …

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Experience the Digideck with Sportsdigita

Create An Experience, Not A Presentation

In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect …

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Why Recap When You Can Re-Captivate?

Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they …

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THE NEW ROI – RETURN ON INSPIRATION

At the 24th Annual National Sports Forum, an impressive lineup of speakers including some of our partners at the Philadelphia Eagles, Minnesota Timberwolves, Monumental Sports, and more shared industry insights on a variety of topics that are top-of-mind for sports executives alike. As sports organizations invest in innovative technologies and leverage data to identify and …

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