Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they …
Why Video? The power of video marketing has been well researched and documented for years. Since the explosion of YouTube, Vimeo, and other online video platforms, companies have been leveraging video in their marketing efforts for one major reason: it works. According to Inc., A third of all the time people spend online is dedicated …
If you look at Angelina Lawton’s bio, it’s clear she has lessons to share, the kind you get through hard won experience. The CEO of the Minneapolis based company Sportsdigita has both worked her way up through the ranks (she was previously an executive at the Tampa Bay Lighting) and founded a successful startup, one …
Sportsdigita CEO Angelina Lawton on WCCO Podcast Read More »
At the 24th Annual National Sports Forum, an impressive lineup of speakers including some of our partners at the Philadelphia Eagles, Minnesota Timberwolves, Monumental Sports, and more shared industry insights on a variety of topics that are top-of-mind for sports executives alike. As sports organizations invest in innovative technologies and leverage data to identify and …
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