In May 2018, Bill Sutton – founding Director of the Sport and Entertainment Business Management MBA at University Central Florida – published an article for Sports Business Journal on full menu selling. In this article, Sutton argues that full menu season ticket selling is not only the future of ticketing, but the new best practice. …
While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales …
The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that …
“If companies would have as little respect for business as they do for presentations the majority would go bankrupt.” – Dr. John Medina Search the term, “Death by PowerPoint,” and you will get a vast number of results including articles, blogs, and videos (our personal favorite is Don McMillan’s Life After Death By PowerPoint …
In 1999, Joseph Pine and James Gilmore published their book, “The Experience Economy,” which has been praised by scholars and used by leading brands to evolve their business and marketing strategies. In fact, experiential marketing was a byproduct of Pine and Gilmores’ research. One major distinction of an experience economy over others is the effect …
Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they …
Why Video? The power of video marketing has been well researched and documented for years. Since the explosion of YouTube, Vimeo, and other online video platforms, companies have been leveraging video in their marketing efforts for one major reason: it works. According to Inc., A third of all the time people spend online is dedicated …
If you look at Angelina Lawton’s bio, it’s clear she has lessons to share, the kind you get through hard won experience. The CEO of the Minneapolis based company Sportsdigita has both worked her way up through the ranks (she was previously an executive at the Tampa Bay Lighting) and founded a successful startup, one …
Sportsdigita CEO Angelina Lawton on WCCO Podcast Read More »
At the 24th Annual National Sports Forum, an impressive lineup of speakers including some of our partners at the Philadelphia Eagles, Minnesota Timberwolves, Monumental Sports, and more shared industry insights on a variety of topics that are top-of-mind for sports executives alike. As sports organizations invest in innovative technologies and leverage data to identify and …
It’s one of the hottest buzzwords in the industry: Sales enablement. But what is sales enablement? It’s a straightforward concept: equipping your sales teams with the tools and training they need to better track down leads and connect with prospects. Marketing software maker Hubspot defines sales enablement as follows: “Sales enablement is the iterative process …
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