As the saying goes, people hear what they see. It’s why sales presentations that incorporate image assets are 67% “more persuasive” according to a study.
Additionally, infographics are “liked” and shared on social media 3x more than any other type of content, and their increase in use among B2B marketers went from 50% in 2015 to 58% in 2016 (and is growing again this year!).
Not to mention, 90% of information that’s transmitted through the brain is visual, and visuals are processed 60,000x faster in than text!
When a Digideck partner tells us they’d like to incorporate infographics into their sponsorship presentations, we get excited! It takes sales and marketing presentations to the next level in a way that stagnant presentations just can’t reach. Here is how the Houston Texans use infographics to tell the story of their franchise to potential sponsors:
Digital Media Engagement
To display social media screenshots is one thing, but to incorporate valuable metrics like “reach” and “mobile traffic” provides tangible value to sponsors looking to intertwine their brand and messaging with the Texans’ social media content.
Sports broadcasting is the king of live television. No other programming content receives the same ratings week in and week out! It also encapsulates the most engaged, loyal audience segments. Making sponsors aware of this asset is incredibly important to each team’s bottom line.
Power of the Brand
Every fan base is unique. How do your sales and marketing assets separate your team from the other 30+ organizations in your league? To learn more about the Digideck and see examples of other teams who successfully utilize visual data in their presentations, let us know!