Entrepreneurship means different things to different people. For some, it’s the chance to be your own boss and make your own schedule. For others, it’s a way to financial independence and freedom. Whatever it may mean to the individual, entrepreneurship requires grit, hard work, and determination. To achieve success, learning from other leaders who have made it as an entrepreneur can be an effective way to scale and grow your business. In this article, the Founder and CEO of DIGIDECK by Sportsdigita as well as Wall Street-turned sports-tech-entrepreneur Angelina Lawton shares her insights on entrepreneurship and success.

Define your identity

Your identity is unique to you. It is important to define what your identity is and what it stands for in order to stay focused as an entrepreneur. For Lawton, defining her identity, her niche, was crucial to achieving optimal results with her DIGIDECK product.  She says, “I think the biggest thing that entrepreneurs try to do, you know, is chase two rabbits at once and catch neither. I think you have to really own your niche before you can own the world.”

“The reason I’ve been successful is I’ve figured out my… read more

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