While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales team to ensure their buyers are confident in the investment. The Digideck by Sportsdigita, is a cloud-based proposal solution that has the immersive power to help reassure buyers they are making the right decision.
Sending a potential ticket buyer a boring, stagnant PDF proposal does little to help move the sale closer to a closed opportunity nor does it provide your sellers with any insight into the buyer’s journey. In an era in which mobile and cloud technologies are transforming the way organizations interact with consumers, sports teams are discovering new ways to create a personalized experience for fans. With the Digideck, teams now have an opportunity to deliver a personalized experience directly in their ticketing proposals.
OLD WORLD VS NEW WORLD
One characteristic commonly found with season, group, or premium buyers is the desire for a sense of belonging; the feeling of community that is an integral part of the team. Conveying that communal experience is crucial to the ticket sale process. Unfortunately, static images and bullet points simply will not bring the excitement of your games into the minds of prospective buyers. With the Digideck, you can immerse prospects in a real, game-day experience through several of the product’s features. With 360 panoramas, ticket buyers can sit in the stands, walk around a suite or view the VIP club all from the comfort of their home. This exemplifies the power of the customer journey in the Digital Age. Virtual experiences can feel as real as the real thing itself. Because the Digieck includes seamless video integration, your prospects can experience the game, hear directly from players, or even chat with long-time season ticket holders.
As Sean Olson, Assistant GM for the Omaha Storm Chasers puts it:
“The Digideck allows us to take the ballpark out to them and put it right into their computers so they can experience what Storm Chaser baseball is really about.” Building a personalized, engaging experience into your proposals gives your prospective ticket buyers an opportunity to develop a deep, emotional connection with your team. This emotional-to-mind correlation is the confidence driver that ensures fans they are making a smart purchase decision.”
FULL VISIBILITY IN THE BUYER’S JOURNEY
How do you gauge the effectiveness of your proposals? With PDF proposals, sellers have no way of knowing if buyers are truly motivated consequently leaving no way to measure effectiveness. The Digideck, however, provides sellers full visibility into the buyer’s journey. When prospects open your custom Digideck proposals, the assigned ticketing rep is automatically notified. Additionally, ticket reps can view how long prospects spent on each part of the proposal. This gives your reps more insight into what prospects are gravitating towards and allows your reps to follow up in a targeted and meaningful way. Imagine your ticketing reps constantly communicating with relevant, real-time information to prospects while simultaneously saving time … that is the reality of the Digideck’s influence on your organization. Give your ticketing reps time back in their day so that they can have real conversations that make a difference in purchasing decisions.
ALL WITHIN A MATTER OF MINUTES
These valuable, targeted conversations may seem like a lot of work, but with the Digideck they are actually virtually effortless. Because the Digideck is a cloud-based presentation platform, you can create an immersive proposal in the matter of minutes. It all begins with the creation of a master deck. Our team of creative experts use a consultative approach in helping you design the right framework for your reps to use. With years of experience helping over 350 professional and collegiate sports organizations thrive, our team of designers understand your business and share best-practices that will help your team achieve its goals. Once your master deck is complete, your team will have access to an immersive presentation that can be customized to every ticket buyer in a matter of minutes, not hours. This frees up sellers time so they can continue to focus on what they do best – sell.
