Our Story

About Sportsdigita

Nothing compares to the sights, sounds, and spectacle of live sports. From last-second wins to comeback stories and seasons that unite fans in pride – it’s an unparalleled experience.

Capturing this experience, Sportsdigita was founded in 2011 by Angelina Lawton after her time with the NHL’s Tampa Bay Lightning as the SVP, Corporate Communications illustrated a clear need for better storytelling and selling resources for sports franchises. Witnessing six and seven-figure deals being pitched within the limitations of PowerPoint, Lawton knew there had to be a better way.

Founder + CEO Angelina Lawton


Lawton’s vision drove the success of Sportsdigita’s cloud-based presentation platform, Digideck, which has revolutionized sales enablement in the sports and enterprise industries – now working with 400+ of the biggest brands in the world such as the New York Yankees, Los Angeles Lakers, Dallas Cowboys, Ticketmaster, and more.

Sportsdigita’s Digideck combines a deep understanding of sponsorship, ticketing, and premium experiences with best-in-class technologies to solve business problems working to:

  • Shorten sales cycles
  • Streamline content creation
  • Maintain brand standards
  • Monitor real-time analytics
  • Increase win rates and retention
  • Grow customer relationships

Sportsdigita will bring your organization’s story to life with immersive presentation capabilities to drive revenue growth positioning your organization for maximum success in the Digital Age. Join the movement!