Sales Enablement: The Buzz Behind The Buzzword

  It’s one of the hottest buzzwords in the industry: Sales enablement. But what is sales enablement? It’s a straightforward concept: equipping your sales teams with the tools and training they need to better track down leads and connect with prospects. Marketing software maker Hubspot defines sales enablement as follows: “Sales enablement is the iterative…

Why Recap When You Can Re-Captivate?

Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they…

Minnesota Timberwolves College Night

3 Great Ways Mavs, Twins & Wolves Market To Millennials

The American population is shifting and teams must respond. In 2015, for the first time ever, millennials outnumbered baby boomers. Representing 83.1 million Americans and holding $200 billion in annual buying power, millennials are a powerful fan segment that teams must strategically market around. Below are three successful strategies teams have adopted to market to…

New York Yankees Native Advertising

3 Sports Sales Presentation Tips to Drive More Sales

More than ever, consumers desire personalization in their buying experiences. A recent study found that 70-percent of consumers, “expect personalized experiences with the brands they interact with.” Below are three sales presentation tips to do just that. 1. Create Visual, Native Advertising New sponsors may be hesitant to partner with a team, because they aren’t…