Renewing Tickets On An Emotional Level

The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that…

Why Recap When You Can Re-Captivate?

Re-Captivate Your Sponsors When developing a post-sponsorship fulfillment report (or recaps), increased frequency, time of delivery, and relevant information are key deliverables sponsors have come to expect from teams. According to IEG, recaps are consistently ranked as the top service sports properties provide a sponsor. Recaps not only help sponsors justify their investment, but they…

Sales Enablement in the NHL

Sales Enablement: The Buzz Behind The Buzzword

  It’s one of the hottest buzzwords in the industry: Sales enablement. But what is sales enablement? It’s a straightforward concept: equipping your sales teams with the tools and training they need to better track down leads and connect with prospects. Marketing software maker Hubspot defines sales enablement as follows: “Sales enablement is the iterative…

Carolina Hurricanes "catch prospects off guard"

Problem The Hurricanes were looking for something “better” than simple, flat presentations. “We wanted a consistent place to showcase our arena and digital signage inventory,” said to Marie Bobalik, Senior Manager of Corporate Partnerships at the Hurricanes. Prior to being one of the first teams to adopt the Digideck platform, a decision Bobalik was involved…

Minnesota Timberwolves College Night

3 Great Ways Mavs, Twins & Wolves Market To Millennials

The American population is shifting and teams must respond. In 2015, for the first time ever, millennials outnumbered baby boomers. Representing 83.1 million Americans and holding $200 billion in annual buying power, millennials are a powerful fan segment that teams must strategically market around. Below are three successful strategies teams have adopted to market to…