Personal branding is crucial when it comes to business success and growth. Not only does having the right personal brand make you more visible to your target audience, it also helps you control the narrative and how others see you. Smart personal branding also ensures that you command trust and stand out from the crowd — two essentials for success in a world of short attention spans and information overload. One of the best ways to make a good impression when engaging with prospects is by using authentic content.
The Founder and CEO of DIGIDECK by Sportsdigita, Angelina Lawton, knows a thing or two about utilizing marketing to grow personal branding. Her company has revolutionized the way the biggest brands in sports and enterprise sell with its cloud-based presentation platform, DIGIDECK. Featured on the Inc. 5000 list of Fastest Growing U.S. Companies four years in a row, Sportsdigita has helped leading brands such as the Los Angeles Lakers and the New York Yankees, as well as enterprise companies including MetLife and Visa. Here’s Lawton’s advice on building a brand that drives… read more