Sportsdigita, the leader in sales enablement software for the sports industry, has announced a new partnership with Ticketmaster that will see its cloud-based presentation platform, the Digideck, utilized by Ticketmaster’s client and sales teams.
By utilizing the Digideck, Ticketmaster will leverage business intelligence features from both an aggregate and individual presentation point of view to better understand the correlation between productivity and close rates, gain insight into trends for particular sellers, and determine which presentation formats are resonating with customers most effectively.
“Our partnership with Sportsdigita helps us to be more impactful in sharing our business story and capabilities through efficient and measured tools that streamline our client communications,” said Greg Economou, Chief Commercial Officer and Head of Sports at Ticketmaster.
“We could not be more thrilled to be entering this partnership with Ticketmaster. They are a true global leader whose mission and objectives are a perfect fit with our vision,” said Angelina Lawton, Founder and CEO of Sportsdigita. “Sportsdigita combines a deep understanding of sponsorship, ticketing, and premium experiences with best-in-class software technologies.”
Thousands of sales representatives take advantage of the Digideck’s unique functionality each day. The Digideck shortens sales cycles by allowing companies to create presentations in less time while offering a much stronger visual impact. Integrations with CRMs and other key business software further increase efficiencies and effectiveness.
“The ticketing industry is seeing rapid advances in technology. Digital tickets are driving a more seamless experience and creating personalized fan interactions with our customers. As a result, we’ve given clients a way to understand the impact of the content inside those interactions with analytics such as presentation views, slide views, and the time spent throughout their presentations,” added Economou.
Sportsdigita has enjoyed an incredible wave of momentum in 2018. In addition to the Ticketmaster partnership, the company earned industry recognition from Forbes and Ernst and Young and completed an investment round from Chicago-based PEAK6 Sports.