[Minneapolis, MN] Sportsdigita, the organization powering cloud-based DIGIDECK presentations for 400+ organizations globally, announced today the hire of two industry veterans, John Norton, as the Chief Revenue Officer (CRO), and Dena Balabas as the SVP, Customer Success. These hires mark another milestone of growth for the Minneapolis-based organization, whose Leadership Team is now the largest it has been to-date. Norton and Balabas were most recently with Calabrio, Inc.– a software organization specializing in customer experiences, and together they bring 50+ years of combined experience in the technology space to these roles.

“We are thrilled to welcome John and Dena to our team as highly-experienced, well-connected leaders in technology. These hires are an indication of our continued growth and momentum in new and existing markets worldwide. We look forward to the expertise and perspective both of these leaders will bring to our growing team.”

Angelina Lawton - Sportsdigita CEO & Founder

Sportsdigita’s growth comes after reporting  another record-breaking year of revenue and retention in a booming Sales Enablement industry. A recent report indicated, the market potential for Sales Enablement continues to pick up momentum with recent reports indicating the global sales enablement platform market garnered US$ 2 Billion in 2021, and is likely to exhibit a YoY increase of 20% to be valued at US$ 2.4 Billion in 2022.”

Evidenced by appearing four years consecutively on the Inc. 5000 List of Fastest Growing U.S. Companies, Sportsdigita’s growth continues to make a splash across Sports, Enterprise, and beyond while the market potential for better ways to sell is ripe.

For more information about Sportsdigita’s growth, click here.

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