St. Louis Blues The Latest NHL Franchise To Team Up With Sportsdigita And Amplify Sponsorship Initiatives

Blues To Use Cloud-Based DIGIDECK Solution To Sell More Partnerships Through Better Storytelling

MINNEAPOLIS (August 17, 2021) – Sportsdigita, the technology organization transforming the way the biggest Sports and Enterprise brands in the world sell, today announced a partnership with the NHL’s 2019 Stanley Cup champion St. Louis Blues, who will utilize the DIGIDECK solution to bolster its sponsorship efforts.

The Blues, who finished the 2020-21 season with a 27-20-9 record and made the Stanley Cup Playoffs, are turning to DIGIDECK to:

  • Provide their sponsorship team with a cloud-based platform to secure more deals in a competitive marketplace
  • Effectively tell the story of the franchise when pitching sponsors
  • Create presentations at a more efficient clip
  • Provide a more seamless sponsorship onboarding experience
  • Better showcase the ROI for team sponsors with recaps featuring real-time analytics and rich multimedia

“As a top-performing NHL franchise, we are thrilled to announce a new partnership with the St. Louis Blues as they look to streamline Sponsorship activities and drive revenue in a competitive marketplace, Sportsdigita CEO & Founder Angelina Lawton said. “We continually strive to provide the best DIGIDECK experience for our partners across the professional sports landscape and beyond.”

Sportsdigita was founded in 2011 by Lawton who, after serving as the Senior Vice President of Corporate Communications for the NHL’s Tampa Bay Lightning, recognized the inadequacies of PowerPoint and other presentation software when pitching major six- and seven-figure sponsorship deals in the professional sports space.

The company initially gained traction by powering its DIGIDECK platform for professional sports teams across the NHL, NBA, MLB, NFL and MLS. Currently over 40 percent of teams across those five leagues use DIGIDECK, including nearly half of the NHL. But as these sports franchises used the platform to present major deals to potential sponsors, big brands took notice. With organic expansion into the enterprise space, today organizations such as Visa, MetLife and Kaiser Permanente also use DIGIDECK. 

“Our franchise previously used DIGIDECK and recognized the time is now to again take advantage of this incredibly unique technology,” Blues VP of Corporate Partnerships Eric Stisser said. “DIGIDECK’s ability to integrate videos and custom infographics into our sponsorship presentations will ensure our offering stands out with prospective sponsors in a highly competitive market.”
Eric Stisser
VP, Corporate Partnerships
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