Our Story
About Sportsdigita
Nothing compares to the sights, sounds, and spectacle of live sports. From last-second wins to comeback stories and seasons that unite fans in pride – it’s an unparalleled experience.
Capturing this experience, Sportsdigita was founded in 2011 by Angelina Lawton after her time with the NHL’s Tampa Bay Lightning as the SVP, Corporate Communications illustrated a clear need for better storytelling and selling resources for sports franchises. Witnessing six and seven-figure deals being pitched within the limitations of PowerPoint, Lawton knew there had to be a better way.
Lawton’s vision drove the success of Sportsdigita’s cloud-based presentation platform, DIGIDECK, which has revolutionized sales enablement in the sports and enterprise industries – now working with 450+ of the biggest brands in the world such as the New York Yankees, Los Angeles Lakers, Visa, and MetLife.
Founder + CEO Angelina Lawton
Testimonials
Adam Sperling
Executive Director
Presidents Cup 2022
“Presidents Cup utilizes the DIGIDECK platform to create customized and interactive presentations for a variety of audiences, including our prospective partners, sponsors and attendees. DIGIDECK’s multimedia functionality allows us to showcase our event in a unique and compelling way.”
Patrick Sorensen
VP Sponsorship Activation
Dallas Mavericks
“As longtime partners of Sportsdigita, we have been impressed with the evolution of the DIGIDECK platform and continual updates that are added to provide an enhanced user experience over the years. Sportsdigita’s commitment to new features and improvements has empowered our team to truly adopt the product, engage with our partners in a meaningful way, and has been a difference maker for our team’s efficiency. We look forward to leveraging DIGIDECK for years to come.”
Mark Rossi
VP, Sales and Marketing
Dover International Speedway
“DIGIDECK is a valuable tool that we use to drive revenue here at the speedway. The software provides us with a digital platform we leverage to communicate with prospects professionally. The DIGIDECK platform gives us the ability to quickly customize programs to each specific prospect’s goals and track how the prospect views our proposal in real time.The product is easy to use, the customer service is excellent, and the updates and additions to the software’s ability keeps it fresh and relevant over time. We have been pleased with our relationship over the years and are excited to see where the software goes in the future.”
Case Studies
Leaderology Case Study
Leaderology helps create the leaders of tomorrow, together with DIGIDECK
Coyotes Video Case Study
The Arizona Coyotes flip the script with new branding made easily deployable thanks to DIGIDECK’s global updates and Master Deck concept.
Islanders Video Case Study
The Islanders sell out UBS Arena driving excitement + revenue ahead of its inaugural season using DIGIDECK.