Our Story

About Sportsdigita

Nothing compares to the sights, sounds, and spectacle of live sports. From last-second wins to comeback stories and seasons that unite fans in pride – it’s an unparalleled experience.

Capturing this experience, Sportsdigita was founded in 2011 by Angelina Lawton after her time with the NHL’s Tampa Bay Lightning as the SVP, Corporate Communications illustrated a clear need for better storytelling and selling resources for sports franchises. Witnessing six and seven-figure deals being pitched within the limitations of PowerPoint, Lawton knew there had to be a better way.

Lawton’s vision drove the success of Sportsdigita’s cloud-based presentation platform, DIGIDECK, which has revolutionized sales enablement in the sports and enterprise industries – now working with 450+ of the biggest brands in the world such as the New York Yankees, Los Angeles Lakers, Visa, and MetLife.

Founder + CEO Angelina Lawton

Sportsdigita’s DIGIDECK combines a deep understanding of sponsorship, ticketing, and premium experiences with best-in-class technologies to solve business problems working to:

  • Shorten sales cycles
  • Streamline content creation
  • Maintain brand standards
  • Monitor real-time analytics
  • Increase win rates and retention
  • Grow customer relationships

Sportsdigita will bring your organization’s story to life with immersive presentation capabilities to drive revenue growth positioning your organization for maximum success in the Digital Age. Join the movement!


Presidents Cup Logo

Adam Sperling

Executive Director

Presidents Cup 2022

“Presidents Cup utilizes the DIGIDECK platform to create customized and interactive presentations for a variety of audiences, including our prospective partners, sponsors and attendees. DIGIDECK’s multimedia functionality allows us to showcase our event in a unique and compelling way.”

Dallas Mavericks

Patrick Sorensen

VP Sponsorship Activation

Dallas Mavericks

“As longtime partners of Sportsdigita, we have been impressed with the evolution of the DIGIDECK platform and continual updates that are added to provide an enhanced user experience over the years. Sportsdigita’s commitment to new features and improvements has empowered our team to truly adopt the product, engage with our partners in a meaningful way, and has been a difference maker for our team’s efficiency. We look forward to leveraging DIGIDECK for years to come.”


Mark Rossi

VP, Sales and Marketing

Dover International Speedway

“DIGIDECK is a valuable tool that we use to drive revenue here at the speedway. The software provides us with a digital platform we leverage to communicate with prospects professionally. The DIGIDECK platform gives us the ability to quickly customize programs to each specific prospect’s goals and track how the prospect views our proposal in real time.The product is easy to use, the customer service is excellent, and the updates and additions to the software’s ability keeps it fresh and relevant over time. We have been pleased with our relationship over the years and are excited to see where the software goes in the future.”

Case Studies


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