Our Story

About Sportsdigita

Nothing compares to the sights, sounds, and spectacle of live sports. From last-second wins to comeback stories and seasons that unite fans in pride – it’s an unparalleled experience.

Capturing this experience, Sportsdigita was founded in 2011 by Angelina Lawton after her time with the NHL’s Tampa Bay Lightning as the SVP, Corporate Communications illustrated a clear need for better storytelling and selling resources for sports franchises. Witnessing six and seven-figure deals being pitched within the limitations of PowerPoint, Lawton knew there had to be a better way.

Sportsdigita founder and CEO Angelina Lawton
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Lawton’s vision drove the success of Sportsdigita’s cloud-based presentation platform, Digideck, which has revolutionized sales enablement in the sports and enterprise industries – now working with 400+ of the biggest brands in the world such as the New York Yankees, Los Angeles Lakers, Dallas Cowboys, Ticketmaster, and more.

Sportsdigita’s Digideck combines a deep understanding of sponsorship, ticketing, and premium experiences with best-in-class technologies to solve business problems working to:

  • Shorten sales cycles
  • Streamline content creation
  • Maintain brand standards
  • Monitor real-time analytics 
  • Increase win rates and retention
  • Grow customer relationships

Sportsdigita will bring your organization’s story to life with immersive presentation capabilities to drive revenue growth positioning your organization for maximum success in the Digital Age. Join the movement!

Testimonials

Patrick Sorensen
VP Sponsorship Activation

Dallas Mavericks

“As longtime partners of Sportsdigita, we have been impressed with the evolution of the Digideck platform and continual updates that are added to provide an enhanced user experience over the years. Sportsdigita’s commitment to new features and improvements has empowered our team to truly adopt the product, engage with our partners in a meaningful way, and has been a difference maker for our team’s efficiency. We look forward to leveraging Digideck for years to come.”

Mark Rossi
VP, Sales and Marketing

Dover International Speedway

“Digideck is a valuable tool that we use to drive revenue here at the speedway. The software provides us with a digital platform we leverage to communicate with prospects professionally. The Digideck platform gives us the ability to quickly customize programs to each specific prospect’s goals and track how the prospect views our proposal in real time.The product is easy to use, the customer service is excellent, and the updates and additions to the software’s ability keeps it fresh and relevant over time. We have been pleased with our relationship over the years and are excited to see where the software goes in the future.”

Rahul Srinivasan
Director of Partnerships

Toronto Arrows

“Working with Sportsdigita has been a pleasure, I’ve really appreciated the professionalism and sense of urgency to put together a great Digideck for the Toronto Arrows. The process has been straightforward, well organized, and we have benefitted from the creativity brought by the entire Sportsdigita team. Really looking forward to seeing our Digideck in action!”

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Case Studies

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New York Yankees

The New York Yankees teamed with Sportsdigita to maximize their opportunities with Blue Chip Brands.

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U.S. Bank Stadium

U.S. Bank Stadium

Sportsdigita and Digideck are helping bring all the unique event spaces at U.S. Bank Stadium to life.

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Minnesota Timberwolves

The Minnesota Timberwolves teamed up with Sportsdigita to Recap their Jersey Patch Partnership with FitBit.

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Careers

Visit our LinkedIn page to see positions we’re currently offering.

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