Harris Blitzer Sports & Entertainment (HBSE). Kroenke Sports & Entertainment (KSE). BSE Global.
What do all 3 of these marquee sports organizations have in common?
👉 They represent major sports brands spread across multiple properties (oftentimes on a global level). HBSE for instance, represents teams and properties across the globe including:
- Philadelphia 76ers
- New Jersey Devils
- Crystal Palace F.C.
- Grammy Museum Experience
An Organization-Wide, Multiple-Property Approach
When powering Sponsorship & Ticketing sales conversations for these organizations, the question becomes: how do you successfully implement organization-wide strategies and efficiencies that will transcend across ALL properties without sacrificing quality and resources?
While selling across multiple properties with branded presentations or proposals may seem daunting, Digideck’s “Master Style” functionality enables organizations to quickly change the branding, messaging, and content retrieved for critical sales conversations with the click of just one button! Master Styles allows teams to deliver highly efficient, extremely customized, and immersive experiences more efficiently than ever before.
How does it work?
- KSE, for instance, uses Master Styles to quickly and effectively hop between individual brand messaging for the Denver Nuggets, the Colorado Avalanche, the Colorado Rapids, the Colorado Mammoth, as well as their over-aching Kroenke Sports & Entertainment branding. What’s even better? This ability to quickly switch between properties will save your team time while simultaneously providing them confidence that the dynamic collateral they are using is approved, professional, and on-brand.
Reinforce Your Organization’s Structure & Strategy
In addition to adding a layer of efficiency to your team’s operations, Master Styles empowers organizations to shift their focus back on the prospects and truly listen in order to develop customized solutions to fit each unique need. According to CSO Insights, “Sellers spend only 32% of their time actually selling.” Master Styles gives teams time back in their day to get back to what they are best at: selling.
To successfully implement Master Styles, consider designating an internal champion who will “own” this process for your team reinforcing the resources you have invested in. This “Digideck power user” will be your “go-to” for any internal Digideck development.
Whether it is nailing down your next major Sponsorship deal, providing detailed partnership recaps, or securing new Season Ticket Members, Digideck makes it easy to transition between multiple properties, talk tracks, branding, and content in a matter of minutes!
Interested in learning how your own team can benefit from these powerful efficiencies? Discover the possibilities on your next custom demo!