Denver Broncos Team Up With Sportsdigita To Provide Fans With The Ultimate Customer Experience

DIGIDECK Solution to Streamline The Franchise’s Premium Sales, Customer Service and Onboarding Operations


MINNEAPOLIS (May 26, 2021) – Sportsdigita, the technology organization transforming the way the biggest Sports and Enterprise brands in the world sell, today announced a partnership with the NFL’s Denver Broncos, who will utilize the DIGIDECK solution to provide fans with an unrivaled game day experience this fall.

The Broncos are turning to DIGIDECK for the following purposes: 

  • Redefine their tech stack to help the Premium Sales & Services team streamline the Broncos customer experience
  • Provide real time updates and information to prospective or current premium seat & suite holders  
  • Engage with potential premium buyers through chat and video conference (in addition to in-person meetings)

“We are excited to partner with the Denver Broncos ahead of what should be a memorable season as fans return to Empower Field at Mile High in full force,” Sportsdigita CEO & Founder Angelina Lawton said. “The Broncos are an iconic franchise and we’re thrilled that DIGIDECK will allow their Premium Seating and Customer Service teams to provide fans with a best-in-class game day experience.”

Sportsdigita was founded in 2011 by Lawton who, after serving as the Senior Vice President of Corporate Communications for the NHL’s Tampa Bay Lightning, recognized the inadequacies of PowerPoint and other presentation software when pitching major six- and seven-figure Sponsorship deals in the Professional Sports space.

The company initially gained traction by powering its DIGIDECK platform for professional sports teams across the NHL, NBA, MLB, NFL and MLS. Currently over 40 percent of teams across those five leagues use DIGIDECK. But as these sports franchises used the platform to present major deals to potential sponsors, big brands took notice. With organic expansion into the enterprise space, today organizations such as Visa, MetLife and Kaiser Permanente also use DIGIDECK. 

“We were looking to elevate our entire premium customers’ experience as we want to provide unrivaled service and an engaging experience to Broncos fans,” Broncos Vice President of Ticketing, Sales and Service Marc Jackson said. “Whether they are prospective buyers deciding between suites & United Club Level seats, or fans preparing for game day, we will now be able to focus more time on them providing that unique Denver Broncos experience.”

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