The power of video marketing has been well researched and documented for years. Since the explosion of YouTube, Vimeo, and other online video platforms, companies have been leveraging video in their marketing efforts for one major reason: it works. According to Inc.,
- A third of all the time people spend online is dedicated to watching videos
- 59% of company decision makers would rather watch a video than read an article or blog post
- 90% of customers report that product videos help them make purchasing decisions
- Embedding videos in landing pages can increase conversion rates by 80%.
It is evident that video is a powerful medium that can heavily influence purchase decisions. So, why aren’t you using video in your presentations? Most marketers and sellers will tell you one of the biggest fears is video not playing in presentations. That is because traditional presentation software is not a reliable software to house and play large video files. Even embedding video from YouTube or Vimeo can be glitchy. Nothing is worse than getting to the one slide that has a video and it not playing. As a seller, you’re left with nothing other than the all too familiar saying, “Sorry, we’re experiencing technical difficulties.” Such an experience can take the wind out of your sales pitch in seconds. This is why most sales and marketing veterans will opt out of leveraging video in their presentations. However, the video is not the issue, the issue is your presentation software.
The Digideck, a cloud-based presentation platform, seamlessly integrates video into your presentation without the worries of file size restrictions or other limitations. Whether presenting online or offline, your videos will play exactly as planned.
What We’re Seeing
So what kind of videos really work in sales presentations? At Sportsdigita, many of our clients include sizzle reels at the beginning of their presentation. This is an exciting way to captivate your audience right from the start.
Background videos are also an innovative way to leave a lasting impression. Your prospects deserve more than boring stock photos and bullet points. Consider using subtle background videos and animated text files to support your talk track. It is like being able to click through the title sequence of a movie.
Most presentations include some proof that your products and services actually work. Many of these proof-points come in the form of a case study. Unfortunately, a few metrics and short paragraphs on a slide cannot capture the power of your clients’ stories compared to a video. There is nothing more impactful than hearing a customer success story directly from the customers themselves.
While we don’t see product explainer or company overview videos used during presentations, we are seeing clients including these types of videos when sending presentations or proposals to prospects and clients during the follow-up. Instead of reading about your offerings or your company, your prospects and clients can simply watch the videos. And because the Digideck allows you to see how long your audience views each slide, you can measure the effectiveness of your videos in real-time.
As video is becoming a popular medium for marketing and sales, creating high quality, effective videos can come at an expense. Incorporating your videos during and after your presentations enables you to fully optimize the cost.
So, stop worrying about the awkward feeling you get when your video decides to freeze mid-pitch and experience the power of the Digideck. No file size restrictions, no video glitches, no problem.