Founder and CEO of Sportsdigita, Angelina Lawton, joins Patrick Klinger and Bill Robertson on the latest episode of Behind the Game. Lawton was recently named by Forbes as one of the 30 most powerful women in sports. Sportsdigita is a transformative company that provides sports organizations with a better way to sell corporate sponsorships, …
We have had explosive growth over the past three years at Sportsdigita. We’re incredibly proud to work with over 350 organizations including the biggest brands in sports and enterprise. With so many organizations using the Digideck, we wanted to highlight key insights to help us plan for the future and continue to perfect the Digideck …
5 Ways To Tell Better Stories By: Angelina Lawton Your prospects have heard and seen it all – they do not want the same old presentation or pitch. If you don’t put something different and memorable in front of them you will likely lose the opportunity to set yourself apart from the competition. Further, the …
In May 2018, Bill Sutton – founding Director of the Sport and Entertainment Business Management MBA at University Central Florida – published an article for Sports Business Journal on full menu selling. In this article, Sutton argues that full menu season ticket selling is not only the future of ticketing, but the new best practice. …
While the landscape of ticketing is changing, season tickets remain the backbone of professional sports attendance. Premium and group sales also continue to be important sources of ticket revenue for teams. Whether it is premium, group, or season tickets, the purchase decision is a significant one and takes a lot of effort from your sales …
The ticketing landscape is changing and teams are developing new strategies to inspire their season ticket holders to renew their packages. Many teams have begun to leverage data in order to provide a more personalized fan experience by tapping into their behaviors, interests, and other available information. Regardless of the approach, teams consistently agree that …
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