Krista Boyum

THE NEW ROI – RETURN ON INSPIRATION

At the 24th Annual National Sports Forum, an impressive lineup of speakers including some of our partners at the Philadelphia Eagles, Minnesota Timberwolves, Monumental Sports, and more shared industry insights on a variety of topics that are top-of-mind for sports executives alike. As sports organizations invest in innovative technologies and leverage data to identify and …

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ASU Global Sport Institute Interview

Q & A with Angelina Lawton ASU Alumna and Founder of Sportsdigita  Angelina Lawton, a graduate of ASU, combined her passion for marketing, branding and technology to become Founder + CEO of Sportsdigita. The company has disrupted the sports industry by partnering with more than 300 clients across professional sports and collegiate athletics with its groundbreaking …

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Sportsdigita & Ticketmaster Announce New Partnership

Sportsdigita, the leader in sales enablement software for the sports industry, has announced a new partnership with Ticketmaster that will see its cloud-based presentation platform, the Digideck, utilized by Ticketmaster’s client and sales teams. By utilizing the Digideck, Ticketmaster will leverage business intelligence features from both an aggregate and individual presentation point of view to …

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Forbes Top 30 Most Powerful Women in Sports

Sportsdigita’s Angelina Lawton Named to Forbes’ List of The Most Powerful Women in U.S. Sports

Minneapolis – March 29, 2018 – Sportsdigita, the leader in sales enablement software for the sports industry, announced today that company founder and CEO Angelina Lawton was named to Forbes’ list of the Top 30 Most Powerful Women in U.S. Sports. Sportsdigita counts more than 300 professional and collegiate teams as clients, including iconic franchises …

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Sportsdigita CEO Participates in UT Austin’s 2018 SPORTSInno Power Panel

To kick off November, the University of Texas, Austin hosted their first SportsINNO event in the form of a power panel. SportsINNO, an impressive speaker series hosted by the Center for Sports Leadership and Innovation and the Herb Keller Center for Entrepreneurship at UT Austin, showcases the country’s top leaders and researchers in sports tech …

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3 Strategies for a Stronger Sports Brand

The mediums that big brands depend on continue to change, but storytelling remains the straw that stirs the drink. In today’s ultra-competitive, lightning fast digital world, your story (or brand message) must be entertaining, digestible, and quick … concurrently and without compromise.